Marketing with Wakaz | Home Improvement Ads Specialist
Accepting 2 New Clients This Month

Home Improvement
Ads Specialist
Get More Qualified Leads

Most home service contractors waste half their ad budget without knowing it. I fix your ads, stop the waste, and fill your calendar with qualified leads.

CB
TJ
MN
BC
★★★★★
Trusted by 200+ happy businesses
AC Installation & Repair Duct Cleaning Services Property Buying & Selling Roof Repair & Replacement Heating Repair & Installation Travel Booking Kitchen Remodeling Bathroom Remodeling Gutters Clean & Installation Solar Installation Windows Installation AC Installation & Repair Duct Cleaning Services Property Buying & Selling Roof Repair & Replacement Heating Repair & Installation Travel Booking Kitchen Remodeling Bathroom Remodeling Gutters Clean & Installation Solar Installation Windows Installation
0%
Client satisfaction
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Businesses supported
More results
0%
Drop in cost-per-lead
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Agencies served
The problem

Why Your Ads Aren’t Working

Let me guess:

You’re spending thousands with mediocre returns
Your targeting is “people who might be interested”
Same creatives as your competitors — nothing stands out
No idea which half of your budget is actually working
Generic messaging that blends into the feed
Let’s Have a Quick Chat

You’re not alone. This is what I see every single week when I audit ad accounts. On average, businesses are wasting $2,000+ per month on:

The wrong audiences
Weak creative & content
No testing system
No clear scaling plan
The good news?

Once you see what’s broken, fixing it is much easier than you think. The audit is free — no strings attached.

My approach

How I Turn Ad Spend Into Revenue

No fluff. No “brand awareness” vanity metrics. Just campaigns that make you money.

01
Multi-Platform Strategy

I don’t rely on one platform. Facebook & Instagram for retargeting and trust. Google Ads for high-intent buyers. TikTok for attention and creative testing.

02
Audience Mapping

I focus on buyer behaviour, not vague interests. This lowers cost per lead and improves conversion quality across every campaign.

03
Real-Time Optimisation

Ads are monitored and adjusted daily — bids, creatives, audiences, placements. Nothing runs on autopilot.

04
Scale Strategically

Once I find what works, I scale carefully to increase volume without killing efficiency. Every decision is backed by real data.

Recent wins

Real Results. Real Campaigns.

Every number below is from an actual client account — no estimates, no inflated projections.

Best result
$35
vs. $180/lead with previous agency
Roofing company · Facebook Ads

127 qualified leads at $35 each — 81% cost reduction in the first 60 days.

312
Travel business · Facebook Ads

312 qualified, ready-to-book leads at $30 each via targeted Facebook campaigns.

89
Industrial equipment · Google Ads

89 high-intent buyer quotes at $50 per quote using a targeted Google Ads strategy.

Every campaign is custom-built. No templates, no shortcuts.
Proof of results

Real Ad Account Dashboard Results

Screenshots directly from live ad accounts — real numbers, real clients, real campaigns.

Facebook Ads Travel
💘 Facebook Ads
Travel — Lead Gen Campaign
Cost per lead: $2.58 · 487 leads
Google Ads Bakery
🔍 Google Ads
Bakery — Sale Campaigns
1.23k leads at $9.7/sales · 4.2× ROAS
Facebook Ads Solar
💘 Facebook Ads
Solar Installation — Lead Gen
340 quotes at $2.22/quote · 4.1× ROAS
Google Ads HVAC
🔍 Google Ads
HVAC Services — Lead Gen
Cost per lead: $10 · 55% call quality
Facebook Ads Heating
💘 Facebook Ads
Heating — Lead Gen
862 leads at $2/lead
Facebook Ads Real Estate
💘 Facebook Ads
Real Estate — Lead Gen
222 leads at $51/lead
Facebook Ads Travel Agency
💘 Facebook Ads
Travel Agency — Lead Gen
1,339 leads at Rs813/lead
Facebook Ads Real Estate
💘 Facebook Ads
Real Estate — Lead Gen
3,091 leads at Rs1060/lead
Facebook Ads Duct
💘 Facebook Ads
Duct Cleaning — Lead Gen
Cost per lead: $3.42 · 448 leads
Facebook Ads Roof
💘 Facebook Ads
Roof Cleaning — Lead Gen
Cost per lead: $66.40 · 47 leads
Facebook Ads Travel
💘 Facebook Ads
Travel — Lead Gen
Cost per lead: $3.82 · 142 leads
Facebook Ads Travel
💘 Facebook Ads
Travel — Lead Gen
Cost per lead: $3.38 · 90 leads
Facebook Ads Travel
💘 Facebook Ads
Travel — Lead Gen
Cost per lead: $2.81 · 234 leads
Facebook Ads Solar
💘 Facebook Ads
Solar — Lead Gen
Cost per lead: $3.01 · 153 leads
Testimonials

Words from Satisfied Clients

Real feedback from real business owners across multiple industries.

★★★★★
“I’ve worked with Wakaz for over 1 year now and he’s been an integral part of our digital marketing strategy. As an agency with over 40 customers, Wakaz has not only been an excellent media buyer, but a tremendous strategist constantly identifying new ways to reduce the cost per lead and optimize funnels for conversion.”
Cody B
Cody B.
Marketing Manager
★★★★★
“Enjoyed working with Wakaz. His detailed analysis and careful handling of data have helped increase our sales. Very impressed with how he makes complex information easy to understand. I have full trust in his work and look forward to future projects together.”
Tim J
Tim J.
Agency Owner
★★★★★
“I highly recommend Waqas. He’s a skilled professional with a deep understanding of his field. He is also patient, polite, and a pleasure to work with. I look forward to collaborating with him again on future projects.”
Maria Nohra
Maria Nohra
Real Estate Agent
★★★★★
“Working with Wakaz transformed our business. His expertise in breaking down complex Facebook ads into actionable strategies has significantly increased our engagement and ROI.”
Brandon C
Brandon C.
Business Owner
FAQ

Frequently Asked Questions

Message me on WhatsApp if you have more questions — happy to answer anything.

Can I start with one service and add more later?
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Absolutely. Many clients start with ads only, then expand into website improvements, SEO, or social content once results are stable. We grow step-by-step, not all at once.
Is this a good fit if I’ve tried ads before and they didn’t work?
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Yes, most clients come to me after ads didn’t work. In almost every case, the problem isn’t ads themselves — it’s poor targeting, weak messaging, no testing system, or sending traffic to pages that don’t convert. The free audit identifies exactly that.
Can you build a campaign from scratch?
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Yes, absolutely. I build new campaigns from scratch, targeting the right audience and writing ad copy that converts. If you have an existing account with historical data, I’ll use it to give your new campaign a head start.
What makes you different from an agency?
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You’re not passed between account managers. I personally handle strategy, setup, optimisation, and reporting. Faster decisions, clear communication, direct accountability. You’re working with the person responsible for results.
How much budget do I need for ads?
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For most businesses, I recommend at least $1,000–$2,000/month in ad spend. This gives enough data to test properly and make smart decisions. Smaller budgets usually limit results and slow down the learning phase.
How do you optimise existing campaigns?
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I start with an audit of your account, reviewing keywords, search terms, ad copy, bidding strategy, and landing page. Most accounts I audit are wasting 20–30% of their budget on the wrong clicks. I fix those leaks, tighten the targeting, and restructure where needed to lower your cost per lead.
Do you guarantee results?
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No honest advertiser can guarantee a specific number of leads, and anyone who promises otherwise should raise a red flag. What I do guarantee: your ads will reach real, in-market buyers in your area, and your budget will be managed to get the lowest possible cost per result. If something isn’t working, you’ll know exactly what I’m doing to fix it.
Pricing

Clear and Fair Pricing

Ad spend not included. Minimum recommended ad budget: $1,000–$2,000/month.

Facebook Ads
$499/mo
+ $1k–3k ad spend
Best for businesses starting or testing ads
  • Facebook & Instagram campaigns
  • Management & optimisation
  • Creative support
  • Monthly performance report
Message on WhatsApp
Google Ads
$599/mo
+ $1k–3k ad spend
For capturing high-intent buyers searching now
  • Search, Display & PMax campaigns
  • Keyword research & ad copy
  • Landing page optimisation
  • Monthly performance report
Message on WhatsApp
Best value
Full Marketing Support
$1,599/mo
+ $1k–5k ad spend
Everything you need to scale profitably
  • Facebook, Instagram & Google Ads
  • Landing page + on-page SEO
  • Creative support across all platforms
  • Monthly reporting + strategy call
Message on WhatsApp

Not sure which plan fits? Message me and we’ll figure it out together.

Why choose me

Why Home Improvement Companies Choose Me

The difference between someone who “runs ads” and someone who understands your industry.

01
Industry-Specific Experience

I’ve run campaigns for roofing, HVAC, remodeling, gutters, windows, solar, and other local service businesses. I already know your customer’s objections, seasonality, and what messaging converts — no learning curve at your expense.

02
Direct Access to Me

You’ll work directly with me — not a junior account manager, not a rotating team. I personally handle your strategy, setup, optimisation, and reporting. That means faster decisions, clearer communication, and one person who is fully accountable for your results.

03
Performance First

Every campaign is built around one thing: generating qualified leads at the lowest possible cost per acquisition. No vanity metrics, no inflated impressions. Every dollar tracked, every decision backed by real data from your account.

Wakaz — Freelance Ads Specialist
About me
5+
years of professional experience
I’m Not Here to “Run Ads.” I’m Here to Make Them Profitable.

Since 2021, I’ve helped businesses across multiple industries turn underperforming ads into predictable lead and sales systems.

I work closely with business owners who are tired of wasting money on ads that look good but don’t convert. Whether you’re starting with a limited budget or scaling aggressively, I build strategies based on real data — not assumptions.

  • Ad strategies built around ROI, not vanity metrics
  • Experience across service businesses & local markets
  • Clear communication, transparent reporting, no agency fluff
Let’s Have a Quick Chat
No risk
What Happens If We’re Not a Good Fit?

Most people thinking about hiring an ads specialist have one quiet fear: “What if this doesn’t work?” That’s a fair question. Here’s my honest answer.

  • Before we work together, I review your current setup. If I don’t believe I can meaningfully improve your results, I’ll tell you before you spend a dollar. No pitch, no pressure.
  • If during our engagement something isn’t delivering, you’ll hear it from me first — with a clear explanation of what I’m doing to fix it, not a vague report full of excuses.
  • There are no long-term lock-in contracts. You stay because results justify it, not because a contract forces you to.
The bottom line: I only take on clients I genuinely believe I can help. If that’s not you, I’d rather tell you now than take your money and underdeliver. That single commitment is worth more than any guarantee.
No commitment · Just clarity
Ready to turn traffic into more qualified leads?

Because your budget deserves better decisions.

Get in touch

Let’s Talk About Your Ads

Message me on WhatsApp — quickest way to get a response. Happy to answer questions, review your current ads, or just have a no-pressure chat about your goals.

Email
Marketingwithwakaz@gmail.com
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